Abstract
There has been an abundance of research conducted in the United States to determine lawyers' attitudes towards legal service advertising and their intentions to advertise. However, there has been little replication of such studies in Canada. This study discovered that although there is not widespread opposition to legal service advertising, there is some disagreement and confusion over the value of advertising and some negative attitudes persist towards some aspects of advertising, particularly the advertising of legal fees. Further, there is some relationship between lawyers' attitudes towards advertising and the lawyer's personal and practice-related background.
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