Abstract
Using a multi-methods approach (for example, ethnographic interviews, participant observation, content analysis of television shows), I explored Latina women’s experiences with the plastic surgery industry. This article illustrates how multiple actors – doctors, beauty pageant promoters, stylists, beauty queens, media and plastic surgery consumers themselves – construct notions of universal beauty. The reality television show Dr. 90210 and the Miss Universe Pageant competition are analyzed to understand the ways in which multiple actors/agents influence Latina/o beauty ideals and how these in turn influence plastic surgery practices. This article also explores the ways in which ethnicity, race and cultural ideals disrupt, and at times, shape plastic surgery practices. What I call the Maja woman emerges as the universal beauty ideal for Latinas.
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