Abstract

The appearance of images in social messages is continuously increasing, along with user engagement with that type of content. Analysis of social images can provide valuable latent information, often not present in the social posts. In that direction, a framework is proposed exploiting latent information from Twitter images, by leveraging the Google Cloud Vision API platform, aiming at enriching social analytics with semantics and hidden textual information. As validated by our experiments, social analytics can be further enriched by considering the combination of user-generated content, latent concepts, and textual data extracted from social images, along with linked data. Moreover, we employed word embedding techniques for investigating the usage of latent semantic information towards the identification of similar Twitter images, thereby showcasing that hidden textual information can improve such information retrieval tasks. Finally, we offer an open enhanced version of the annotated dataset described in this study with the aim of further adoption by the research community.

Highlights

  • The presence of multimedia content, namely, images and videos, is continuously increasing in the disseminating messages exchanged in the online social networks (OSNs).Since all modern mobile devices integrate superior cameras and support high speed broadband connections (i.e., 4G technology), this trend is facilitated

  • We analytically present and discuss the results of the proposed framework presented in Section 3, towards the enrichment of the social analytics with semantics and hidden textual information

  • We exploit the latent information of Twitter images of the “Politics” and “Celebrities” communities, by automatically labeling them and extracting the depicted text by employing the Google Cloud Vision API platform

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Summary

Introduction

The presence of multimedia content, namely, images and videos, is continuously increasing in the disseminating messages exchanged in the online social networks (OSNs).Since all modern mobile devices (e.g., cellular phones and tablets) integrate superior cameras and support high speed broadband connections (i.e., 4G technology), this trend is facilitated. The presence of multimedia content, namely, images and videos, is continuously increasing in the disseminating messages exchanged in the online social networks (OSNs). Social images have transformed into an indispensable characteristic of the OSNs, complementing or often overshadowing the textual information. Until only recently, when research interest arose for the accompanying multimedia content of OSNs posts, social analytics were exclusively oriented toward the textual information. As the volume of videos and images disseminated in the OSNs is constantly increasing, these types of content should be evaluated, as they could contain valuable latent data. As reported in [2], social images can supplement the textual information found in the posts, by containing additional context, thereby being capable of further enriching the diffused messages. As a result of the recent rise of deep neural network (DNN) architectures, several commercial products for image classification and analysis are available

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