Abstract
This article considers a specific corporate history, land use practices, and the role of professional designers. It argues that large-scale corporate development of space for public use employs tactics that participate fully in the visitors' active process of lifestyle creation, and that this entangles to the same degree commerce, desire, and professional designers. By investigating Circus Circus Enterprises and its Monte Carlo Casino Resort in Las Vegas, this article analyzes the ways in which professional designers are embedded in a dominant development paradigm that can be seen across building types, in both tourist and cultural developments.
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