Abstract
Over the last decades, Spain has seen an increase in TV and Radio programmes and in scientific research and educational studies dealing with the correct use of the Spanish language. In parallel, a new tendency has begun to develop, that is to say the creation of a new language through semantic neologisms. This is achieved by decomposing and recomposing existing words and by assigning them a new meaning (LANG, 2009). Over the last few years, this playful tendency has been expressed at its best in the works of Luis Piedrahita. The aim of the present study is to focus on the descriptive-qualitative analysis of the method used by Piedrahita to create his own ‘vocabulary’, through which he describes reality basing on observation, abstraction and logic. The data used for analysis are constituted of a series of words used in the TV shows El Hormiguero and La Ventana and selected on the basis of their distinctive linguistic and cultural features. Our study will also show how Piedrahita, respecting the mechanisms laying behind the process of Spanish word formation, is able to create new words which share a number of common features with technical terms: unambiguity, direct reference to the object or phenomenon, negation of subjectivity, precision and clarity.
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