Abstract
This article discusses the presence of the illustration on the press from the concepts of hybridization and complex image, using the phenomenology of aesthetic experience and hermeneutics. Conceptualizes elements of language iconographic and printing processes and discusses links between aesthetic and complex images hybridizations, the confrontation between the meaning contained in the aesthetic object and meaning produced in aesthetic perception, by a shift from mediummessage to the cultural mediations that characterize the processes of reception. The theoretical and methodological formulations of Josep Maria Catala and Nestor Garcia Canclini are here mainly present.
Highlights
This article discusses the presence of the illustration on the press
the confrontation between the meaning contained in the aesthetic object and meaning produced in aesthetic perception
by a shift from mediummessage to the cultural mediations that characterize the processes of reception
Summary
Resumen En este artículo se analiza la presencia de la ilustración en la prensa a partir de los conceptos de hibri dación e imagen compleja, utilizando la fenomenología de la experiencia estética y de la hermenéutica. Se conceptualizan elementos del lenguaje y la iconografía de los procesos de impresión y se analizan los vínculos entre las imágenes estéticas e hibridaciones complejas en la comparación entre el significado contenido en el objeto estético y el significado producido en la percepción estética, un cambio en el mediomensaje de mediaciones culturales que caracteriza a los procesos de recepción. Se presentarán principalmente las formulaciones teóricas y metodológicas de Josep Maria Català y Néstor García Can clini. Palabras clave: hibridación, ejemplo, imagen compleja, la hermenéutica, estética. The illustrations contemporaries in the print media: aesthetic hybridizations and complex images
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