Abstract
This research paper elaborates an analysis of the media coverage contracted by the political parties for the electoral campaigns throughout the country, corresponding to candidates for federal deputies and senators in Mexico, during 2018, based on the He for She Report, subscribed by the political parties before the National Electoral Institute, obtained through a request for transparency. Through a quantitative methodology and the analysis of the information provided, it was found that the time of electoral publicity in the media, as well as the distribution of financial resources, is disproportionate and inequitable for male and female candidates in this election. Under this approach, if we consider that exposure to mass and now digital media produces effects on the audience as argued by the Theory of Cultivation, proposed by George Gerbner and Larry Gross; it is necessary to discuss on how to guarantee a greater media fairness in the electoral campaigns for the next elections.
Highlights
Si bien se han avanzado en las cuotas de género y la reforma política de 2014 en México garantiza la equidad en las candidaturas por igual para hombres y mujeres, poco se ha avanzado sobre promover en las campañas políticas de igual forma candidatos y candidatas por parte de los partidos políticos
This research paper elaborates an analysis of the media coverage contracted by the political parties for the electoral campaigns
it was found that the time of electoral publicity
Summary
Fuente: Unidad Técnica de Igualdad de Género y No Discriminación, INE, 2018. También se muestra que el dinero que forma parte de las prerrogativas de los partidos políticos se invierte en forma inequitativa en torno a la capacitación. Durante el proceso electoral de 2017 a 2018, se realizaron 170 capacitaciones por parte de los partidos políticos, que incidieron en 7 mil 325 personas (INE, 2018b). Pero también alertaron sobre las redes sociales y el uso de internet para denostar, difamar y criticar a los candidatos y candidatas. De igual forma, el Tribunal Electoral del Poder Judicial de la Federación, aprobó una multa económica de 241 mil 800 pesos en contra del Partido Revolucionario Institucional y su candidato a la gubernatura de Puebla, Enrique Doger, por la difusión de un spot con el que incurrió en violencia política de género en contra de la candidata de la coalición Por Puebla al Frente, Martha. Se sancionó por difundir este video en Twitter que minimizaba la capacidad de la candidata a la vida pública
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