Abstract
The South African government intends to improve rural livelihoods through land and agrarian reform. However, in doing so the government is enforcing large-scale production in the land reform projects with little regard for the beneficiaries’ background or capabilities, which are not suited to large-scale production. The article demonstrates how large-scale farming is negatively affecting land beneficiaries’ production by undermining their ability to produce the quality products (and adequate quantities) that satisfy the standards in the increasingly concentrated markets dominated by agribusiness.
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