Abstract

This paper is a pioneering study on the language use and preference of the Davaoeños from generations X (born in the years 1965 to 1979) and Z (born in the years 1995 to 2015) towards the Cebuano, Filipino, and English languages. Being a linguistically diverse area, Davao is home to the emerging contact language Davao Filipino which is currently spoken by the various ethnolinguistic groups currently inhabiting the city. This study utilized mixed methods research, particularly a survey questionnaire and focus group discussions, to explore the perspectives of the respondents on the said languages. Two generations were investigated in this study, particularly those belonging to Generations X and Z. Data presented show that both generations consider themselves fluent in the languages of interest in this study. They primarily use Cebuano for everyday communication and both generations primarily use English in formal communication. However, a language shift was seen from the common use of Cebuano by the older generation to the use of Filipino by the younger generation. This shift was also reflected in the language preferences of the respondents on everyday communication. Lastly, both generations would like to maintain Filipino as the Philippine national language as it is the language that they usually use when talking to Filipinos from other provinces who also speak different Philippine languages.

Highlights

  • Since the rule of the Islamic sultanate of Maguindanao in the early 1500s, Davao continues to be the center of political leadership and development in Southern Mindanao

  • To further expand the initial study of Demeterio and Dreisbach (2017), this paper empirically investigated the language use and preferences of the Davaoeño people, towards Cebuano, Filipino, and English languages

  • This section is divided into two sections, namely the sections on language use and language preferences of generational Davaoeños towards Cebuano, Filipino, and English

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Summary

Introduction

Since the rule of the Islamic sultanate of Maguindanao in the early 1500s, Davao continues to be the center of political leadership and development in Southern Mindanao. A contemporary manifestation of the Japanese community in Davao, locally known as nikkeijin, is the establishment of the only Japanese college offering undergraduate programs in the Philippines. The largest waves of internal migration from the northern and central parts of the Philippines happened in the 1930s to 1950s, making Davao the only area in the Mindanao island group to have the most substantial and diverse migrant settlers (Wernstedt & Simkins, 1965). Out of the 183 local ethnic groups in the Philippines, 133 are represented in Davao City’s population (Philippine Statistics Authority, 2000)

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