Abstract
This study investigates the influence of sex of respondent, context valence, and type of generic on the naming of female personalities in Norway where the feminine suffixing has dropped away in reaction to the problem of linguistic sexism. A total of 162 participants were asked to name either their most- or least-liked personalities. The survey employed either the generic form only or the generic form together with the obsolete feminine forms. Adding the feminine forms led to a significant increase in the number of female personalities named, suggesting that the Norwegian policy of gender neutralization has not (yet) been successful. Furthermore, the sex of respondent was positively related to the naming of same-sex personalities in the positive but not in the negative valence condition, thus documenting malleability in the interpretation of generics.
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