Language Choice and the Problematics of Ideology in the Pre- and Post-Independence Ghanaian Press: A Historical and Cultural Analysis

Abstract

This study adds to the existing literature on the history of the Ghanaian press from pre-colonial times to 1992, focusing on language: its choice and ideological, socio-cultural, and political ramifications. While the history of the press has received massive scholarly attention, the same cannot be said of language and its use in historical accounts. Thus, from a historical research perspective, employing an analytical and interpretive study of secondary data sources, and underpinned by cultural theories such as linguistic imperialism and hegemony, this study analyses how language was featured in the press during the research period and the implications thereof. This analysis shows that various institutions and individuals exploited language to foster narrow socio-cultural, ideological, and political agendas in the Gold Coast, later Ghana. This study also revealed that language use and its ideological forces during the pre- and immediate post-independence periods contributed immensely to Ghanaian media’s current state and Ghanaians’ general language attitudes. This study’s significance lies in the realisation that language, as a cultural artifact, and its choice, use, and consumption could have far-reaching consequences for the self-realisation, actualisation, and general progress of a society. Thus, African societies should be mindful of the ideological implications of language choices not just in the press but also in other societal contexts. This study, therefore, invites further studies on language and its use in the media, especially from 1992, for a more comprehensive appreciation of the issues raised in this study.