Abstract
Every ethnic group in the world has its own cultural identity. It marks the characteristic and indicates the uniqueness of a particular ethnic group. The landscape of cultural identity is very complex and dynamic. Continuous studies are needed. This research is an attempt to investigate the landscape of cultural identity of one ethnic group in Indonesia. The research is conducted on Rumah Makan Minang (RM Minang) – the culinary business of Minangkabau people of West Sumatera. The signs used at RM Minang are assumed to represent cultural identities. The data for this research is taken from RM Minang in Sumatera, Java, Bali, Lombok, Sulawesi, Papua and Kuala Lumpur. The analysis of data is conducted from the perspective of the linguistic and nonlinguistic landscape through multimodal approach. In terms of the form, the result of the analysis indicates that the landscape of cultural identity at RM Minang consists of linguistic and nonlinguistic signs marking Minangkabau, national and foreign cultural identity. In terms of design, the landscape of cultural identity at RM Minang always uses different semiotic modes in one text to construct cultural identity. Keywords: landscape, cultural identity, linguistic sign, nonlinguistic sign, Rumah Makan Minang (RM Minang)
Highlights
The use of language in a broad sense to fulfil human needs and to run their life is very complex
The focus of this study is to investigate cultural identity through the linguistic landscape and nonlinguistic approach
Findings and Analysis The Landscape of Cultural Identity at RM Minang Cultural identity can be defined as the markers of belonging to a particular culture
Summary
The use of language in a broad sense to fulfil human needs and to run their life is very complex. Kress and Leeuwen (2001) state that semiotic modes of human communication can include visual, verbal, written, gestural, musical resources, and various multimodal ensembles these modes. Oktavianus category, these semiotic modes can be grouped into linguistic and nonlinguistic signs. None of the activities of human beings can be done without using the language of various modes 11-13) proposed the main functions of language, namely emotional expression, social interaction, control of reality, recording the facts, instrument of thought, and expression of identity. Identity itself can include cultural identity, social identity, and political identity. The language to fulfil those functions is designed using different semiotic modes
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
