Abstract
Language in the public space describes the linguistic phenomenon of the environment where language is found. An outdoor sign in a public space represents the language the surrounding community uses. The presence of an outdoor sign in an area depends on the status of the area. An area or place can have many space marks, while there are few or none in other areas. This indicates that the sign is part of the character of a place or region. The study investigates the language variation in outdoor signs in Pantai Panjang Bengkulu. Pantai Panjang Bengkulu is a tourist destination beach located in Bengkulu Province. Additionally, Bengkulu Province has six languages with nine dialects, which makes Bengkulu a multilingual society, prosperous in language variations. The study is qualitative; the data collection technique uses observation, while the analysis uses a content analysis technique. The resulting study showed that from 1290 outdoor signs in Pantai Panjang Bengkulu. The medium of the signs is a written medium divided into 13 medium types and the medium mostly used is a billboard. Meanwhile, the formal language is the dominant formality variation in Pantai Panjang Bengkulu. Furthermore, the language functions in this area are symbolic and informative.
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