Abstract

Landscape is an important element in outdoor sports recreation. Cyclists’ perception of an environment reflects their interaction with the actual environment; they become aware of the recreation site through their primary receptive senses. As one popular bikeway in Taiwan, the landscape along Dong-Feng bikeway appeals to many cyclists. Nevertheless, the landscape was spoiled due to a soil conservation project. This study follows the theorem of planned behavior (TPB) and applies contingent behavior scenario to evaluate the recreational benefits and the damage effect of landscape. The empirical model uses travel cost method (TCM) to estimate the consumer surplus of cyclists. Under the scenario of damaged landscape, the number of trips went down 1.01 times and the recreational benefit dropped to NT$750, making the cost of damaging the landscape to NT$132 per person. The result indicates that the landscape of environment quality is crucial to cyclists, and it is important to preserve the natural environment of bike paths for developing the sport tourism sustainability.

Highlights

  • Natural environment is a key resource of outdoor sport tourism [3,4], because enjoying and experiencing the natural environment are important dimensions when taking sport tourism trips [5]; sometimes even the built landscape is designed to meet the specific requirements of the visitors [6]

  • Intention behavior and the effect of damaged landscape based on the framework of theorem of planned behavior (TPB)

  • The main contribution of this study is the evaluation of the cyclists’ intention behavior and the effect of damaged landscape based on the framework of TPB and travel cost method (TCM)

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Summary

Introduction

Natural environment is a key resource of outdoor sport tourism [3,4], because enjoying and experiencing the natural environment are important dimensions when taking sport tourism trips [5]; sometimes even the built landscape is designed to meet the specific requirements of the visitors [6]. As one popular activity of sport tourism, bicycle tourism includes independent cycling as well as traveling for participating and spectating in organized events (Lamont, 2009) [8]. It can be defined as watching, involving in, or participating in cycling events [9]

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