Abstract
The aim of this paper is to inquire into the phenomenon of lifestyle TV programmes as a specific segment of reality TV. The corpus of this paper are the shows from two commercial foreign TV channels: Fine living and HGTV, as well as two shows of the Serbian public broadcasting service RTS - S Tamarom u akciji and Prva bašta Srbije. The units of analysis are these TV shows. The theoretical starting point of the paper is The Uses and Gratification Theory. The analysis has shown that the American lifestyle reality programmes, under the influence of media popularization, present only one style of home renovation, with the obligatory elements such as specific types of furniture or house layouts and do not accept anything differing from that particular style. It can be noticed that such a home style is expected when people purchase or renovate homes in other parts of the world (Europe, Central America and Canada). The analysed Serbian TV shows are entirely different from the American, since they have humanitarian or competitive character.
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