Laimės pažadas vartotojiškoje visuomenėje

Abstract

While discussing on the possibility of happiness, indicators of public happiness, and the reorientation to the welfare economy, first of all, one should try, at least preliminary, to answer the question – what do we call happiness, what is happiness per se in the definition of this term. Thus, the article seeks to show that the discourse on happiness developed by economists, psychologists, and sociologists should be supplemented by a philosophical reflection of a question based on a more advanced discussion of the concept of happiness. This article states that, following the logic of consumerism, the overwhelming majority of members of the public follow the concept of classical happiness, which essentially dissociates with the cherished ideals of the consumer society. Empirical research reveals the valuable aspects of happiness in the younger generation of the consumer society, which are close to the aristotelic concept of happiness. Keywords: consumer society, promise of happiness, value propositions, youth values. DOI: http://dx.doi.org/10.15823/su.2017.22