Abstract
On July 23, 2015, in the Grand 16 Theatre in Lafayette, Louisiana, a gunman opened fire in the 7 o’clock showing of the movie, Trainwreck. Mayci Breaux, 21, and Jillian Johnson, 33, both received fatal wounds. Nine others were injured. As part of a community healing event following the shooting, a Tagboard was established around the hashtag LafayetteStrong. This study was conducted using a content analysis of 493 photographs and images among these posts. Goffman’s dramaturgical analysis provides a framework for these findings to better comprehend the online performance of self for a grieving community. The images of people, objects, and digital images present evidence of an authentic self to a grieving community in the wake of a local tragedy.
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