Ladarice

Abstract

Ladarice are a female vocal nonet founded with the aim of nurturing Croatian musical heritage. Thanks to their extensive activities on the Croatian music scene, a series of performances at traditional folk music and popular music festivals, frequent appearances on radio and television, participation in theatre plays, performances featured in popular Croatian films (for example, the performance of the song Podravina ravna in the TV series Gruntovčani, created by Dubravko Ivančan and Živan Cvitković), Ladarice have evolved into a cultural brand. However, the general public is mostly unaware that the group Ladarice was founded independently of the Lado Ensemble, and that it operated as such until 2008. The aim of this paper is to provide an overview of the activities of Ladarice from their forming in 1966 to the present day. From the analysed material, it is possible to deduce that, thanks to their of music, they managed to remain active for many years and evolve into a cultural brand. Today, the singers of Ladarice operate within the framework of the Lado Ensemble, while their work differs significantly in terms of primary motivation, the number of singers, the mode of work, and artistic programme.