Abstract
abstract This Article examines the role of the media in the pornification of society and the subsequent rise of laddism and raunch culture, by looking specifically at lad culture and lad magazines as a genre. Comparisons are drawn between 2008 issues of the local lad magazine FHM and the international pornographic magazine Playboy in order to show how these magazines function as soft pornography. The research was conducted prior to the launch of the South African version of Playboy. The Article examines raunch culture and its subsequent influence on contemporary women and how they respond to its representations, illustrating the manner in which lad and raunch culture can be seen as part of an anti-feminist backlash, rather than being post-feminist, as the latter has claimed.
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