Abstract
With the passing of time, people have become the most important intangible asset for organizations, so the management of their will is a central concern; the motivation of human talent is an optimal strategy that aims to achieve productive results. The objective of this study is to make known the importance of applying work motivation in organizations; its influence on the behavior and performance of workers, its relationship with productivity and business success. A descriptive and desktop study was carried out, based on the collection of information through scientific databases. The results obtained reflect the importance and the need to implement motivation programs for workers, knowing that the higher levels of motivation, the higher the productivity, efficiency and competitiveness of the company.
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