Abstract

Background: In food marketing, there is a trend towards artisanal, traditional ?honest? food, and simultaneously to good looking, long lasting, multi-purpose food with a clean label. In addition, marketeers like to upgrade the image of the food, including the label, using various digital techniques. This can produce (un)intended non-conformities with the current food law on labelling, which in this review, refers to Regulation (EU) No 1169/2011 (European Union, 2011). Food and meat labelling have been subjected to increased regulation in the recent years, sometimes after scandals (horse-gate, food fraud), sometimes due to wishes of consumer organisations (nutritional information) and sometimes after the introduction of new types of ingredients (sweeteners, phytosterols, nanomaterials). Scope and approach: This review provides information about food labelling. Some experiences gathered by food inspectorate personnel in practice, with reference to the literature data, positive aspects, main problems and trends are discussed. Key findings and conclusion: Food labelling is a complex requirement, with the general demands written down in the harmonized regulation (European Union, 2011). Foods sold by e-commerce must also follow these same regulations. However, many food labels on the market show smaller and/or bigger deviations from the legal requirements, which should be appropriately addressed by the food manufacturers or packers, but also by the competent authorities. Even training of consumers seems to be needed, since all this information is, in the end, intended for consumers to aptly utilise.

Highlights

  • The total amount of food information that has to be included on food labels has become complex and comprehensive

  • One of the first difficulties in food labelling is deciding on the correct, legal name of the product

  • Labels on smaller foodstuffs can have a lack of space. This is especially the case when food marketeers want extra, voluntary food information on the label, to make it more appealing to consumers (Mooij, 2017). When it comes to meat products, special attention is given to the labelling of mechanically separated meat (MSM)

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Summary

INTRODUCTION

Henderikx: Labelling of food: a challenge for many accountable companies, there are parties actively trying to defraud consumers with respect to food and/or labelling. The exact elements of food labelling are part of the official food law and should be known by food producers and food packers, as well as the competent authorities

Food labelling in more detail
Findings
CONCLUSION
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