Laba Pedagang dalam Perspektif Budaya Pasar Tradisional

Abstract

The purpose of this study is to describe the nomenclature of the meaning of the application of profit to traders viewed from a cultural perspective. This research method uses a qualitative paradigm that uses a realist ethnographic approach. Data collection uses participant observation and in-depth interviews conducted by snowball. Data validity testing uses a credibility test with member checks, transferability, and dependability. Data analysis uses the Spradley model. The results of the data analysis were found. First, the culture of 'unggah-ungguh boso' and the culture of 'ijab qobul' are caused by polite behavior. Second, honest behavior and fairness are caused by trust. More customers cause third, blessed profit and efforts to survive. Comprehensively, trust strengthens the influence of polite culture on blessed profit. These findings have practical implications for traders, highlighting the importance of cultural understanding in profit application.