Abstract
In the summer of 2013, two major televisual outlets released a groundbreaking campaign of information about a massive mafia-lead traffic of toxic and radioactive waste involving the peripheries of Napoli and Caserta, southern Italy, which was historically covered up by the national secret services. The widespread mass-mediation of such a dramatic news significantly impacted the local cultural sphere. At the same time, it elicited eclectic (re)actions among the dwellers of these two areas, which the media dubbed as the “Land of Fires.” This article ethnographically analyzes the “Land of Fires” case study as a discursive milieu that mirrors the relationships between power, cultural production, and political change in neoliberal Italy. In so doing, it aims to redefine the contemporary Italian mediascape, which most academic literature describes as a “cynical” machine of political consent merely engendering “televised” subjectivities amid its publics, as an highly controversial (but still sophisticated and vibrant) space of socio-cultural production.
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