Abstract
The article reflects about the Theory of Agenda Setting and his epistemological scarcities for explain the relations between social agendas. This reflection is motivated by empirical study in the Mella municipality in Santiago de Cuba developed since 2015. The methodic utilized are ethnographic and dialectical-materialistic methods. The empirical methods are observation (participant and not participant), surveys, discussions groups, key informants’ interviews, and documental review. The results show the anthropological model of mediatic and public agendas relations in the communitarian life. Particularly this methodology and theoretic reflections as results of empirical study, are a contrast point of positivist position of the Theory of Agenda Setting.
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