Abstract
In the last twenty years, the Italian television environment has changed deeply as a result of the digital revolution and the media convergence: the contemporary television is a complex phenomenon encompassing several changes in consumption practices, in textual features and in the industrial strategies of broadcasters. The essay will explore the principals dynamics that characterize the complex relationship between Tv and its audience today: the proliferation of screens and texts, the multiplicity of production and consumption practices, the variety of touchpoints to connect TV content and viewers.
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