La reconfiguración del sector de radiodifusión: regulación, reglas de negocio y su potencial en la evaluación de las nuevas políticas

Abstract

The broadcast sector lives a continuous reconfiguration, and television broadcasters must adapt to new technologies in order to keep the leads. The emergence of new platforms over the Internet and the multi-platform services that allow watching any content at any time in mobile devices, reinforce the importance on the development of innovative business models to satisfy customer demands. In this paper the authors will analyze this dynamic market and its strategies for the future from a regulatory and political perspective, as there are key changes in the sectorial regulation that need to be evaluated as they are impacting the status-quo of the actors of this market and the relationships among them. At first, the regulatory framework will be analyzed: this research will include the changes in the European regulations for broadcast telecommunications focusing on the spectrum and the digital dividend. After that, main current business models and strategies will be reviewed. Finally, some conclusions about the future of the sector and the evaluation of the new policies are proposed.