La Racha: Speed and Violence in Tijuana

Abstract

Perched at the edge of California, Tijuana occupies a strategic location for capitalist mobilities of all sorts. This essay examines how the violence of drug trafficking and the speed of the transnational assembly plants came into resonance during a period often known locally as the racha, or streak, of violence, when Mexico’s so-called war on drug trafficking was perceived by many to be at its worst. The semiotic underpinnings of the racha, I argue, lie in the qualia of speed and slowness as these are valorized in supply-chain provisioning of the assembly plants and then calqued onto automotive traffic in the city. Speed and slowness here, though, are bound up with a highly equivocal sense of individual agency. By tracking these qualia across spheres of practice and, finally, into narratives of violence, I show how the racha took shape as a public crisis in the ability to assign individual agency securely.