La publicidad ilustrada y el concepto de opinión pública en la Nueva Granada

Abstract

This paper explores the emergence of the phrase” public opinion “in New Granada during the period of the imperial political crisis between 1809 and 1810 and argues that it soon acquires the quality of basic socio-political concept, it is, corresponding to the advent, precar- ious and unequal of a local political modernity. However, since the issue seems so sudden and without foundation in the local political culture, the article follows the semantic and social changes occurring within the advertising of the old regime to identify how from them, but not only from them emerges the concept of public opinion that characterized the first decades of Republican politics. In particular, I identified three nodes of very specific meaning - the neo-republican patriotism end of the century, political economy and natural science - around which it is consolidated advertising markedly different from the old regime.