Abstract
Notre recherche consiste a determiner en quoi les demarches de prospective strategique participatives (PSP) favorisent le developpement des ecosystemes d'affaires (ESA). Nous abordons leur mode de gouvernance, conditions de mise en œuvre et processus de conception. Le cas de la collaboration du leader mondial de l’industrie chimique, BASF, avec des entreprises partenaires, illustre la reflexion. Nous presentons les fondements theoriques des ESA, puis la demarche de reflexion strategique participative de la firme. Cette etude de cas revele les implications manageriales, organisationnelles et strategiques inherentes au developpement des ESA.
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