Abstract
This article contributes to the ongoing debate about quality in television programmes. Product quality standards in TV drama are not easily identifiable. Here, values come across with creative talent, audience ratings and the costs-revenues complex equation. Most of studies on quality in TV are either focused on audience's perception or on professional standards. Nevertheless, few of them try to contrast audiences' and producers' perceptions. This article is a first contribution in this regard, focusing on the case of three well-known TV series in Spain: Los Serrano, Cuentame como paso and La familia Mata .
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