La mobilité des consommateurs et les nouveaux espaces commerciaux

Abstract

Consumers' Mobility and new Retail Outlets The evolution in shoppers' mobility is the crux of the matter. What we mean by proximity is slowly changing. There is an ever-increasing gap between retail shopping and homes and it shows that relations between the supply and domestic sectors are being completely transformed. A less clearly outlined retail shopping is taking over from the sharp dichotomy which exists between the town and out-of-town centres, each one specialising in its own specific branch. The city centre retail outlets are on the defensive and are constantly losing their market share to retail parks situated on the outskirts. More and more families have cars, even two cars, more and more women work, families are increasing moving to house situated outside the town or on the outskirts ; all these factors lead to a greater mobility among shoppers ; it could even be called a peregrination within the area, and is linked to other reasons for travelling.