Abstract
This article studies the French booksellers Juan and Jose Orcel and their bookshop in Madrid during the second half of the 18th-Century. Throughout the analysis of their book advertisements in newspapers, their activity as book importers for the Royal Academy of San Fernando and their correspondence with the Count of Aguila, this study shows how this European bookshop played a key role not only in the Spanish book trade but also in the transmission and circulation of new Enlightened ideas and reforms during the 18th century.
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