Abstract
In the early eighties coexist a wide range of computers –Commodore, Sinclair, Amstrad– but IBM (International Business Machines) is the brand that wins the battle in the market for personal computers, compatible Personal Computer (PC). The current IBM logo was designed by Paul Rand in the midfifties and after the international projection of this company, its visual appearance causes a strong influence and begins to be imitated by companies, institutions, computer stores, electronics shops and more specifically for the publishing of magazines especialized in computing for final users. This research brings us back to the first Spanish headers specialized in computer users and especially for those in which this influence is evident. This analysis is part of a large research titled: Design evolution of computer magazines for advanced users in Spain. This research brings us back to the earliest Spanish headers specialized in computing for users and especially for those in which this influence is evident. This analysis is part of a large research titled: Design evolution of computer magazines for advanced users in Spain.
Highlights
In the early eighties coexist a wide range of computers
is the brand that wins the battle in the market for personal computers
The current IBM logo was designed by Paul Rand in the midfifties
Summary
Resumen A comienzos de la década de los ochenta conviven una variada oferta de computadoras –Commodore, Sin clair, Amstrad– pero IBM (International Business Machines) es la marca comercial que consigue ganar la batalla en el mercado de los ordenadores personales compatibles, Personal Computer (PC). El logo tipo actual de IBM fue diseñado por Paul Rand a mediados de los años cincuenta y tras la proyección in ternacional de esta empresa, su aspecto visual provoca una fuerte influencia y comienza a ser imitado por empresas, instituciones, tiendas de informática, electrónica y más en concreto por el sector editorial de revistas especializadas en informática para usuarios. Esta investigación nos retrotrae a las primeras ca beceras españolas especializadas en informática para usuarios y en especial aquellas en las que se evi dencia dicha influencia. The Visual Impact of IBM in the Earliest Spanish Magazines Headers in Computing for Final Users
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