Abstract
The State has tackled the problems generated by nicotine poisoning by means of a series of actions aimed at reducing its consumption and minimizing its side effects on people’s health. The State is promoving a number of laws, which are still drafts, which will help erradicate some social habits among youngsters, who are especially sensitive to smoking this legal ‘drug’. Obviously any re-education campaign involves an image campaign like the one the Ministry is preparing to make society aware of this problem, so that the steps taken are to be accepted by a great majority. The piece of data that has spurred Public Opinion and which has been published in these last months of 2002 is the result of the House-to-house Survey of the National Plan on Drugs: in the age group between 15 and 64 year olds consumption is slightly decreasing among men. In fact, it has passed from 42.8% in 1997 to 42% in 2001. Nevertheless, consumption among women has increased (from 27.1% in 1997 to 31.3% in 2001). Among teenagers, according to the 2001 School Survey on Drugs, 20.6% of students between 14 and 18 years old smoke daily. Girls smoke more than boys at all ages, and the older they are, the more they smoke. At 18, 31.1% of boys and 45.6% of girls smoke. According to the 2000-2001 Survey on Health Behaviour among School Children, the average age at which they start smoking is 13.1 years old, with a daily consumption of 7.4 cigarettes. Data show that, in more recent years, the adoption age is getting smaller, which makes it necessary to try twice as hard in prevention politics. Cigar makers have attempted, since legal restrictions became the norm, to get around the protectionist measures of the Administration, by means of actions (known through declarations from ‘reformed’ people) which have been considered not very ethical.From the Grupo Concilium have tried to study this phenomenon, linking the concept of the public image of the political situation desirable.
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