Abstract

In recent decades, social movements have experienced transformations since the beginning of the Internet and the development of social network sites for digital activism and movement organizations. This article initially considers a theoretical review of the relevant aspects that are considered for the evolution of social movements through the use of the Internet and social network sites, considering their scope and limitations. This study analyses, through a qualitative methodology of thirteen in-depth interviews with experts, activists and a journalist, how the social movements for peace in Mexico were formed and how their causes were displayed through the social network sites, beyond the technological determinism about the potential of these digital tools, considering the complexity of sociocultural factors that made possible the formation of these social movements in the context of the war on drugs. This article also analyses the change in the status quo of Mexican politics for peace, emphasizing the role of civil society and the work of peace groups in Mexico to generate transformations in Mexican politics peace.

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