Abstract

espanolLa diplomacia publica, considerada como elemento central en el diseno y ejecucion de estrategias modernas de politica exterior, tiene como elemento central el nuevo paradigma de las comunicaciones y la multiplicidad de actores que se ven potenciados por el. En tal tenor, un estudio teorico de este tipo de diplomacia, asi como un trabajo perspectivo para el caso peruano –que busque sentar las bases para el diseno de una estrategia nacional al respecto–, es central para poder impulsar nuestra politica exterior en todo ambito, a traves del uso coherente de nuestras potencialidades y busqueda de nichos que mejoren nuestras capacidades en la arena internacional. EnglishPublic diplomacy, as a central element in the design and execution of foreign policy strategies, has as its central element the new paradigm of communications and the multiplicity of actors that are empowered by it.In that sense, a theoretical study of this type of diplomacy; as well as a perspective work for the Peruvian case -which seeks to lay the foundations for the design of a national strategy in this regard- is central to be able to promote our foreign policy in all areas, through the coherent use of our potential and search for niches to improve our capabilities in the international arena.

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