Abstract
Celebrities Taylor Swift and Jennifer Lawrence went blonde using it, and now L’Oreal is charged with stealing it: the formula for Olaplex’s Bond Multiplier, a product that protects hair during bleaching and color treatments. The bad blood emerged late last year in a suit filed in federal court for the Central District of California. In it, start-up firm Olaplex charged L’Oreal with violating a patent covering hair protection ingredients discovered by a University of California, Santa Barbara (UCSB), chemist and a former student. Olaplex is seeking an injunction against L’Oreal and unspecified damages. In response, L’Oreal says “we strongly oppose the merit of these claims and the validity of the patent, and L’Oreal will defend this position vigorously.” The original active ingredient the two scientists discovered was bis-aminopropyl diglycol dimaleate, a molecule with maleate ions on either end. According to Olaplex, it works by keeping bleaching and coloring agents from
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