Abstract
Mario Sasso, painter and videoartist, has gradually made the expressive exploration of new technological languages the privileged area of his experience. However, he is also known to the general public for being the most sensitive "art director" of television graphics, an activity in which, since the 1960s, and in particular for Rai-Radiotelevisione italiana, he has transfused the richness of his plastic research. Sasso is the main architect of the "image" of Italian public television: of that particular way of presenting himself and being recognized, beyond the programs, in peculiar signs and graphic layouts that the artist himself has conceptually contributed to conceiving: innovating and proposing in new ways the languages of nascent television. Made by him are the first “covers”, the first broadcast opening credits of Rai and its flagship programs; as well as a whole series of expressive innovations that have marked the history of the audiovisual sector. Furthermore, operations of destructuring and intersection of artistic languages that have contributed to building the identity of the medium in Italy even before the official affirmation of the electronic arts and up to the pioneering experience of RaiSat.
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