Abstract
This article aims to evaluate the performance and profitability of Apple Stock, as well as its trend following strategy, based on different financial ratios, over a period of five years, from 2019 to 2023. For this, it relies on the concept of trend following, a trading strategy that consists of following the direction of the market, without trying to anticipate changes. After a presentation of the literature review on the subject, we will present Indicators and tools to monitor a trend, then we will analyze the financial data of Apple, and its stock market behavior, over a period of five years. We will conclude our article by giving recommendations on whether or not to invest in Apple stock.
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