Kyrie Irving, vaccine hesitancy, and the politics of rugged individualism

Abstract

ABSTRACT NBA superstar Kyrie Irving has a well-earned reputation for both his elite talent and his unpredictable public commentary. Such expressions have included references to the Earth being flat, advocacy for the Standing Rock Sioux Tribe, and reluctance to proceed with the 2020 basketball season in the midst of a pandemic and resurgent Black Lives Matter movement. He has become most notorious, however, for his refusal to be vaccinated against COVID-19, a position that earned him both praise and scorn. We argue in this article that Irving’s stance prioritizes a form of rugged individualism characterized by neoliberal politics and professional sport. His retreat into rugged individualism contributed to delegitimizing public health policies and prompted vocal defenses of his actions from political conservatives who had condemned his earlier forms of activism. The controversy over Irving’s vaccine hesitancy spotlights the rhetorical effect of his ambiguous voice and its implications for democratic contestation. More specifically, it speaks to the challenges of prioritizing the public good under the conditions of neoliberal political culture.