Abstract
The article takes into examination how customs, clothes and the conception of African female body have changed over time in Tanzania, highlighting the wide system of symbols that are involved in them. Starting from the assumption that clothes and body are expression of the social and cultural reality, and a means of modelling powers and relationships, the article follows linguistic, semiological and psychological analytical approaches. Particular attention is given to fashion as an emerging industry in Tanzania, revealing how fashion designers envision their endeavours as a pathway both for pursuing their passion and for revitalising failing clothing industries.
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