Kullanıcının Bağlamının Önemi ve Bağlamsal Sorgulama

Abstract

<p class="ql-align-justify">A work of innovation will not achieve its purpose for a user who is disconnected from the context. Since the user is not a robot, he has many worries, troubles, and expectations related or unrelated to the designed product. The strength of the bond between the design and the user is the ability to incorporate these feelings. In this article, contextual inquiry is explained with outlines and examples as one of the most effective ethnographic methods to reveal the context of users. Contextual inquiry means mapping the journey based on interviews, observations, and activities in the user’s natural environment. Yes/ no, short answer, general comments, and closed questions are not acceptable. The idea behind market research is based on a central idea and opinion. However, user experience is based on behavior. This study searches the stories or observations that support behavior. The aim is not to reveal a general truth or to prove the correctness of a thesis, but to reveal the wishes and dissatisfaction of the user in-depth, to pursue creative thoughts and to bring out new opportunities from this point. It does not have as a target the creation of a set of recommendations for action but it only produces hypotheses for testing. The difference between what people do and what they say is an opportunity for innovation. The form used in contextual inquiry describes the activities, the humans, the objects, the environment, the messages, the services, the user’s physical, cognitive, social, cultural, and emotional aspects and the motivation behind the activities.&nbsp;