Abstract

The Adopt-A-Park Programme has become an innovative approach by the Kuala Lumpur City Hall (DBKL) to materialize its green initiatives. This paper aims to examine the benefits and returns of this programme at the Laman @ EcoSky and Metropolis Park. Park users' satisfaction and allocations spent by the corporate adopters are analysed descriptively. Findings suggest that while DBKL managed to save RM24 million of the maintenance cost, 94% of the adopted park users are satisfied with the quality of the park. In future, DBKL should extend their park adoption programmes to parks near B40 neighbourhoods.

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