Abstract
Cellular phones or smartphones for the people of Indonesia is a primary need. They need it for socializing or expressing themselves through interpersonal or group communication. The cellular phone sales increased, including the flow of communication messages between people mainly through the WhatsApp instant messaging application. because of the ease of use when sharing visual and written communication messages. The level of use of WhatApps by Indonesian people occupies the first position. A phenomenal event occurred when WhatApps users received a video tour of a new tourism destintation called Negeri Di Atas Awan, Banten in September 2019. The communicator in the show was not an endoser or had the appropriate credibility. However, visual video communication and narration went viral. In a matter of days, the viral video shows continued enthusiasm of people visiting but disappointed. Communicator credibility does not become a strength when visual communication is able to influence travel connoisseurs.it means, that media always have a power such as the bullet theory or stimulus response theory. When there is something a beautiful visual to people, they are so anthusiasm to know more.
 Keywords: instant messaging, viral communication, visual communication, video shows, social media WhatsApp
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