Kreativno radno okruženje kao faktor inovacija u transportnim kompanijama u Republici Srbiji

Milica Žarevac-Bošković,Marija Lakićević,Dragan Rajković

doi:10.5937/tehnika2102206z

Abstract

The variability of environment, growing number of external factors of companies' businesses, inaccessible key organizational resources, inability of management to understand or predict changes and trends in the general organizational environment due to growing uncertainties are just some of the characteristics of the modern business world, especially the transport sector as one of the most complex segment of each country's economic system. The paper analyzes the level of development of creative work environment in transport companies in the Republic of Serbia in order to formulate possible, and possibly necessary, guidelines for greater encouragement of employees' creativity, as organizational innovations today represent, it seems, the only potential solution for overcoming all obstacles and surviving in such a complex market.

Highlights

INTRODUCTIONEncouraging employees to be creative and defining new ideas whose realization often results in organizational innovations that change the (business) world, probably gives every company today the best chance to create a sustainable competitive advantage
Encouraging employees to be creative and defining new ideas whose realization often results in organizational innovations that change the world, probably gives every company today the best chance to create a sustainable competitive advantage.Since Van de Ven defines organizational creation as a essential element of the innovation [1], Burcu and Ceyda explained process of innovation as a complex category which pertains to various organizational segments and activities [2]
As high percentage of affirmative answers was found in companies A and F (Table 2), i.e. 85%, which corresponds to values within the range between 71-100 % of affirmative answers, it can be concluded that both companies have a high level of creative work environment, which greatly encourages creativity in employees and creates favorable conditions for organizational innovations

Summary

INTRODUCTION

Encouraging employees to be creative and defining new ideas whose realization often results in organizational innovations that change the (business) world, probably gives every company today the best chance to create a sustainable competitive advantage. Since Van de Ven defines organizational creation as a essential element of the innovation [1], Burcu and Ceyda explained process of innovation as a complex category which pertains to various organizational segments and activities [2]. There are many studies that show approach to exterior assets explains the level of innovativeness in organization [7], but less is known about the importance of creativity for innovation. The first one, an autonomous innovation, does not demand colossal changes, for example, the introduction of power steering which did not require any adjustments to the design of cars. Managers and researchers were sure about having the need of innovation and creativity in this case and, suddenly, everyone rememberd about the words by Jacob Goldman qouted in one article [10]: „If there is any industrial area ... where an important idea is absolutely essential for survival, it is the automobile industry...“

RESULTS AND DISCUSSION

Findings

CONCLUSION