Konya da Faaliyet Gösteren 5 Yıldızlı Otel Yöneticilerinin Gelir Yönetimine Bakışları (Overviews of 5 Starred Hotels Managers Which Operate in Konya on Revenue Management)

Abstract

Purpose - The main purposes of this work are to determine the income management methods and application status in 5 star hotel enterprises operating in Konya, and the perspectives of employees in managerial positions in the enterprises; Changes that may show according to the customer profile and the presence or absence of the revenue management department in the business were examined. Design/methodology/approach – As the sample, senior executives from the 5-star hotel businesses operating in Konya were selected in 2020, and a questionnaire study was conducted with the participants by choosing the sampling method according to the purpose, one of the nonprobability- based sampling methods. The data obtained as a result of the survey study were analyzed statistically and interpreted in the form of tables. Reliability and validity (factor analysis), standard deviation, arithmetic mean, frequency, percentage distribution, normality (Kolmogorov-Smirnov) and difference (T-test and Anova) tests were performed by using the package programs suitable for the data obtained from the survey study. Findings - As a result of the analyzes, it is seen that revenue management applications have been used more in recent years and it is also seen that most of the enterprises using revenue management practices have revenue management manager. At the same time, it was concluded that the difference tests performed between the various groups selected such as monthly income, customer profile, presence of the revenue manager and the establishment of the revenue management committee and the evaluation of the revenue management are not significant. Discussion - It is observed that factors such as demographic characteristics and company activity life are taken into consideration as factors that may make a difference in revenue management applications while searching the literature on this subject. In this research, as factors that may have different results on revenue management applications; Factors such as monthly income, customer profile, presence of revenue manager and obligation of revenue management were subjected to these statistical analyzes. Although no significant difference has been reached as a result of the analysis, the research can be a reference for future studies both in terms of its different point of view and its original literature.