Abstract
Location of this research in Sendang Duwur district of Lamongan. The condition of tourism Sendang Duwur Village have big potential in giving economic contribution to local society. This is the purpose of this research.
 Based on the above research that revealed three problems, namely what the uniqueness from tourism product in Sendang Duwur Village, how was the tourist shopping behavior in Sendang Duwur Tourism Village, And how was contribution of Sendang Duwur Tourism Village for Local Comunnity Economic. To express the above problem this research using primary and secondary data source, while type of data used is the qualitative data and quantitative data. The technique in order to obtain the validity of data using flow model method and quantitative analyzing. Data which collect by questionnaire, in-depht interview, observation and documentation.
 The results of this study related to tourism product unique of Sendang Duwur Tourism Village as attraction, amenities, accessibility and ancillary services. The type of tourist shopping behavior is tourist who like to look for variety with percentage of 80%. Sendang Duwur Tourism Village has not contributed optimally to improve community local economic because visitor spending whose amount is determind by length of stay cannot be used because there is no tourist staying. Tourist only make shorts visit.
 Some advice will be given for the local people so that keep specificity of tourism product. For the government to more active to promote Sendang Duwur Village to be known to many people.
 
 Keywords : contribution economy, tourism village, local community
Highlights
The results of this study related to tourism product unique of Sendang Duwur Tourism Village as attraction, amenities, accessibility and ancillary services
Some advice will be given for the local people so that keep specificity of tourism product
For the government to more active to promote Sendang Duwur Village to be known to many people
Summary
Pariwisata merupakan salah satu industri penggerak perekonomian suatu negara. Perekonomian Indonesia juga mengalami peningkatan karena didukung aktifitas sektor pariwisata dari aktifitas wisatawan. Berkembangnya sektor pariwisata dapat memberikan manfaat ekonomi khususnya kepada masyarakat lokal yang tinggal di kawasan pariwisata. Desa wisata merupakan salah satu bentuk kegiatan pariwisata yang dapat memberikan manfaat dan kesejahteraan khususnya pada masyarakat lokal. Pengembangan desa wisata merupakan kegiatan yang efektif dalam membangun suatu desa dan mengangkat perekonomian masyarakat pedesaan karena pengembangan kegiatan pariwisata nya memanfaatkan nilainilai tradisional suatu desa sebagai daya tarik wisata, terciptanya lapangan pekerjaan baru bagi masyarakat lokal sehingga masyarakat lokal dapat berperan aktif dalam perkembangan pariwisata di desa nya serta ikut merasakan hasil dari kegiatan pariwisata tersebut. Salah satu desa di Kabupaten Lamongan yang mulai berkembang dalam sektor wisatanya adalah Desa Wisata Sendang Duwur. Desa Sendang Duwur memiliki potensi wisata yang mampu menarik kunjungan wisatawan ke Kabupaten Lamongan. Desa Wisata Sendang Duwur memiliki potensi yang cukup besar dalam memberikan kontribusi ekonomi khususnya pada masyarakat lokalnya. Selain itu dapat dilihat pula pada tabel 1.1 mengenai jumlah wisatawan yang datang ke Makam Sendang Duwur yang terdapat di desa Sendang Duwur pada tahun 2016
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