Abstract
This article aims to explain the context of communication and media behavior of netizens on Jokowi's Instagram account. There are two fundamental problems behind this research, namely; 1) the high participation of netizens in responding to status and posts on Jokowi's account; 2) the emergence of variations in netizen comments in the form of support and hate speech. Therefore, to analyze in depth these problems, this research is supported by a qualitative approach with the ethnographic method of communication. This method is used to find the reasons (motives) and context of communication events that arise from the two virtual communities. The data or information needed in this study is based on the context of the speech community behavior that occurs in the comments column on Jokowi's Instagram account. Netizens who actively argued and gave statements in the comments column were analyzed with and concepts, namely the concept of maxim of wisdom and maxim of appreciation. There are groups or communities that like to give negative comments and there are also communities that give positive responses.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: KOMUNIKASIA: Journal of Islamic Communication and Broadcasting
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
