Abstract
Government agencies are required to continue to work and provide optimal and responsive public services to various issues and conditions. Preaching on social media can be a medium for government agencies to construct certain discourses, such as a responsive attitude to the current emergency situations. DGT as a government agency under the Ministry of Finance of the Republic of Indonesia responsible for managing the State Budget has a business continuity plan (BCP) that is responsive to various situations that occur. This article aims to find and explain the news construction process in the Facebook social media account of DJPb which shows the responsiveness of DJPb in the Covid-19 pandemic situation in Indonesia. This study uses Teun A. Van Dijk's discourse analysis (DA) method to find textual components (news schemes) of the news and texts on DJPb’s Facebook page. The results showed that there was a reputation and responsiveness construction process in the form of discourse produced in the news on DJPb's Facebook social media account during the Covid-19 pandemic situation in Indonesia. DJPb’s responsiveness is important and very necessary to ensure that public services related to disbursement of APBN such as employee salaries, BOS funds, UMi credit, etc. including APBN funds for handling in emergency situations such as the Covid-19 pandemic can continue to run well to support the implementation of government’s programs.
Highlights
ABSTRAK Instansi pemerintah dituntut tetap dapat bekerja dan memberikan pelayanan publik secara optimal dan responsif terhadap berbagai isu dan kondisi
The results showed that there was a reputation and responsiveness construction process in the form of discourse produced in the news on Directorate General of Treasury (DGT)’s Facebook social media account during the Covid-19 pandemic situation in Indonesia
Reputasi Direktorat Jenderal Perbendaharaan (DJPb) dalam hal pembayaran gaji ASN tepat waktu juga dikonstruksi melalui berita ini
Summary
Pada akhir tahun 2019, dunia dikejutkan dengan berita tentang infeksi virus corona (Covid19) di Wuhan, Tiongkok. Pada situasi pandemi Covid-19 saat ini, instansi pemerintah dapat memanfaatkan media sosial sebagai sarana untuk mengonstruksi dan memelihara reputasi terutama yang berkaitan dengan birokrasi dan pelayanannya kepada publik. Dalam situasi krisis atau bencana nasional seperti ketika terjadi tsunami di Aceh tahun 2004, letusan gunung berapi di beberapa wilayah Indonesia belakangan, serta pandemi Covid-19 di tahun 2020 ini, pelayanan publik yang dilakukan oleh instansi pemerintahan haruslah tetap berjalan, apalagi dalam hal pencairan APBN yang berdampak pada aspek ekonomi dan fiskal nasional. Laman media sosial tersebut juga menjadi sarana dan ruang bagi masyarakat untuk melakukan kritik dan tanggapan atas layanan publik (pencairan dan pengelolaan APBN) yang diselenggarakan oleh DJPb. Melalui media sosial dapat diketahui bagaimana gambaran mengenai identitas, citra, dan reputasi organisasi pemerintah. Artikel ini diharapkan dapat menjadi salah satu rujukan bagi instansi pemerintah lainnya dalam hal penyiapan strategi Business Continuity Plan (BCP) yang responsif pada situasi-situasi darurat melalui penggunaan konstruksi wacana di laman media sosial
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