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Abstract

 
 
 This article was aimed to formulate the construction of tourism village development model towards smart eco-tourism in Paksebali village, Kungkung regency, Bali. The methods of collecting data included observation, interview, documentation, and Focused Group Discussion. The data were analysed using qualitative method and SWOT analysis. The findings showed that the political will of the government in Klungkung regency and Paksebali village, as well as the participation of the local community had a great contribution to the development of the tourism village. The analysis of internal and external factors were used to formulate alternative development strategies that included conservation and revitalization of arts and culture, nature and environment conservation. Village tourism product development was conducted in a gradual and sustainable manner. Improvement of facilities and infrastructure, included HR Quality Improvement, Strengthening tourism village institutions, marketing systems, and increasing community participation.
 
 
Highlights
Abstrak Artikel ini bertujuan untuk mengkonstruksi model pengem bangan desa wisata menuju Smart Eco-Tourism Village di Desa
The findings showed that the political will of the government in Klungkung regency and Paksebali village, as well as the participation of the local community had a great contribution to the development of the tourism village
Perkembangannya dewasa ini dengan menjadikan potensi alam sebagai daya tarik dan mempromosikannya dengan aplikasi berpoal smart village tourism memungkinkan untuk mengatakan bahwa Desa Wisata Pasekbali berkembang dengan ciri pariwisata berbasis kemasyarakatan
Summary
Abstrak Artikel ini bertujuan untuk mengkonstruksi model pengem bangan desa wisata menuju Smart Eco-Tourism Village di Desa. Kondisi pemasaran Desa Wisata Paksebali dilihat dari product, promotion, price, place sebagai berikut: 1) Product: Desa Wisata Paksebali telah memiliki produk yang ditawarkan kepada para wisatawan atau calon pelanggan di bedakan menjadi beberapa antara lain (a) Paket 4 hari Paksebali life & spiritual; (b) Paket 5 hari Paksebali Life & Adventure; (c) Paket 5 hari Paksebali Relax & Joy full; (d) Paket 6 hari Paksebali smiling Tour; (e) Paket 3 hari Paksebali Spiritual Tour.
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